The platform is rolling out a fresh option that enables them to lessen the volume of AI-created media appearing in their streams. This move comes as the platform revealed that it presently contains over 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a global release. This shift aligns with a increase in AI-generated material, fueled by new content generation software.
AI Proliferation Online
It has been noted that nearly one in 10 of the fastest-growing content creators on another major platform primarily display content made by AI. A significant portion of this material is considered “AI slop”, a label for inferior, bulk-generated content that is often absurd or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, ranging from digital art to educational videos, and we want to give people the option to see more or less of that, based on their own preferences,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its app identified as artificially created. In total, in excess of 100 million videos are submitted to the platform every day, making AI content a limited part of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the level of AI-generated videos they watch by accessing the “manage topic” setting in the platform and picking “AI-generated content”. Other topics that currently be modified under the tool encompass news, fashion, aesthetics, and choreography.
Platform Guidelines
TikTok’s rules mandate content makers to label “realistic” AI-made content, and it forbids malicious fake videos of public figures or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
Additionally, the app will now attach an AI-generated label to content made using its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This step is intended to deter users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2 million awareness program for professionals and institutions to produce learning resources about responsible artificial intelligence. This program will benefit educational bodies specializing in training coding and technology.
Content Safety Approach
TikTok has justified its content review process, amid discussion over plans to lay off a large number of content moderators in the UK. It is set to cut a significant number of roles in its trust and safety team in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but automated tools can shield workers by removing the most harmful content before it is viewed by staff. The company reported a notable drop in explicit and harmful content reviewed by human moderators over the past year due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to minimize viewing of harmful content as swiftly, which is why a lot of the machine support is making a difference work at speed.”
